Client: Zecco.com

Services: PR/Media Relations Consulting, Media Coaching & Training, Creation/Production of Broadcast Quality Handout Video News Stories.

Television News Broadcast Success

• CNBC Broadcast Live World Wide: The cable news network spent all day on Wall Street with Zecco for the company’s launch. The CNBC coverage of Zecco included 3 live shots with 3 multiple minute taped stories running on the network throughout the day. The CNBC website posted this video for web distribution.
• CNBC Broadcast Result: The Zecco.com company launch was successfully positioned as a “Worldwide Business News Story”, which put start up Zecco “on the map” on their first day of business. The newly launched website experienced thousands of viewers coming to Zecco.com to open online stock trading accounts.
• CNBC Broadcast Result Day 2: CBNC broadcast another story about online trading, featuring Zecco.com. The Zecco.com logo was shown on screen along side that of multibillion dollar online trading firms TD Ameritrade & Charles Schwab, while the anchor & guests compared newly launched Zecco with these established companies.
• CNBC Broadcast Result Day 3: CNBC again covered Zecco on day 3, with the logo appearing on screen, live & worldwide, along side that of the world’s largest bank, Bank of America.
• CNN & Reuters Television Broadcast Result Day 3: CNN News & various subscribers of Reuters Television News service, ran stories comparing Zecco with the world's largest bank, Bank of America, who announced they were also offering commission free online trades as a reaction to the Zecco launch announcement.

VNR/EPK Video Success

• Successful VNR/EPK For Zecco.com: All of the television outlets that broadcast stories, extensively used video created, written, & produced by Jesse Gift .

Client: Dina Securities, a leading NJ-based day trading firm

Services: Media relations outreach, media training, PR consultation/branding

High-profile business magazine and cable news success.

• Smart Money Magazine: Dina Securities was featured in Smart Money Magazine as part of a story on how day traders were taking Wall Street by storm.
• Business Week: Phillip Dina, president of Dina Securities, was quoted prominently as part of a Business Week story that ran in both print and online focusing on the emerging day-trading trend.
• NJ Biz: Phillip Dina was tapped as part of a major NJ Biz story on Wall Street’s market outlook and the rise of the individual investor. In the story, Dina was able to relate how his varied clients were realizing annual returns far in excess of 200 percent.
• CNN: Phillip Dina was interviewed by CNN business reporters as part of a day trading trend story.
Invaluable Result: Youngworth obtained $400,000 worth of public relations for Dina Securities, with key coverage appearing in Smart Money and Business Week magazines in addition to regional coverage in NJ Biz as well as a prominent business segment on CNN. In all, Youngworth helped increase the company’s client base by 20%.

Client: Demodulation, Inc., an international technology corporation.

Services: Media relations outreach, PR consultation, CEO media training.

High-Tech PR success in major print, broadcast and trade media outlets

• The New York Times: This business-section feature story took an in-depth look at the development of Demodulation’s groundbreaking technology focusing on advanced microsensor applications.
• RFID Today: As one of the key trade publications in the world of RFID, RFID Today reported on Demodulation’s success in developing the first technology capable of fulfilling global demand for a long-range, low-cost item-level tracking system.
• Security World Magazine: This story investigated the numerous security applications of Demodulation’s new technology and it also quoted the company’s founder, James O’Keefe.
• National Public Radio: Demodulation’s innovative technology was reported during a segment of “All Things Considered.” James O’Keefe was also quoted during the report.
• Sirius Radio: News of Demodulation’s new technology was reported during a Sirius Radio news segment.
• Y12 Report: In the spring of 2008, Demodulation entered into a joint venture with Y12 – a unit of the National Nuclear Security Administration (NNSA) Nuclear Weapons Complex. Y 12 performs critical roles in strengthening national security and reducing the global threat from weapons of mass destruction. DEMOD’s technology was featured in their most recent report.
• Sirius Radio: News of Demodulation’s new technology was reported during a Sirius Radio news segment.

Suffice it to say, DEMOD is getting stronger and stronger everyday and appears to be positioned at the forefront of many extremely important mission-critical and national security projects.

Invaluable Result: To date, the overall press exposure garnered by Demodulation has attracted key investors and has led to several major contracts and introductions to Fortune 500 companies. As a further result of Youngworth’s media relations and PR outreach, Demodulation continues to receive press, corporate and various other inquiries as to how the company’s technology may be employed in the future.

Client: Perillo Tours, the leading tour operator for travel to Italy and beyond.

Services: PR consultation and media relations outreach centered around the company’s sponsorship of a float in the annual Columbus Day Parade in NYC.

High-profile daily newspaper and business publication exposure

• The Record: Perillo Tours’ float was prominently featured as part of a photo and extended caption that highlighted the work of float builder Bob Devito. The photo/caption ran just a day before the parade.
• The Star-Ledger: As part of a profile on the Bond Parade Float company, Perillo Tours’ distinctive “Ruins of Italy” float was featured along with a quote from Perillo Tours president/CEO Steve Perillo. Providing optimal exposure, the story also ran a day before the Columbus Day Parade in both print and online.
• NJ Biz: Perillo Tours’ president/CEO Steve Perillo was again quoted as part of this NJ Biz profile on venerable float builder Bob Devito of Bond Parade Float Company. In the story, Perillo related how his company’s Gold sponsorship the annual parade helped people to further identify Perillo Tours as the premier tour operator for travel to Italy.
• The Queens Courier: This large chain of weekly newspapers ran photos and captions of local Queens’ students riding atop the Perillo Tours’ float at the parade, providing substantial local, post-coverage of the event.

Invaluable Result: In all, Youngworth helped to further bolster Perillo Tours’ image as the preeminent tour operator for travel to Italy with timely and key media coverage in The Record and The Star-Ledger, NJ Biz and The Queens Courier.

Client: Holy Innocents Church, Flatbush, Brooklyn

Services: Media relations outreach, PR consultation, public affairs outreach centering on local politicians, activists and community organizations as well as restoration of the church’s rare pipe organ.

Success in high-profile daily/weekly newspapers and CBS affiliate television coverage

• Daily News: This Brooklyn-bureau story focused on parishioner and longtime organist Al Cresci’s efforts to restore the Holy Innocent’s rare E.M. Skinner pipe organ and help with overall fundraising efforts on behalf of the church.
• New York Sun: This rare Brooklyn story (the Sun mostly covers Manhattan news) in the NY Sun also focused on organist/activist Al Cresci and his crusade to save and ultimately restore the church’s pipe organ.
• WCBS-TV: The station did an extended feature on the church, Al Cresci, the organ and key parishoners, including the Holy Innocent’s Msgr. Darbouze. The story was teased throughout the day and ran prominently during the 5pm and 11pm newscasts.
• The Tablet: Catholic weekly newspaper covered the story of the restoration of the Holy Innocent’s pipe organ and also the church’s “Renovation through Education” program.
• Flatbush Life: This local weekly did an extended profile on the church and Al Cresci’s efforts to restore the church’s pipe organ.

Invaluable Result: YPR was instrumental in bringing together the Brooklyn Borough President, the Pratt Institute, and the International Masonry Institute, to develop a program entitled “Renovation through Education.” In the process, YPR helped garner valuable press coverage for Holy Innocents Church in The Daily News, The New York Sun and WCBS-TV News, which helped spur the renovation of historic buildings throughout the New York Metro area. Youngworth was also awarded “Best Press Release” in 2002 by the Garden State Journalists Association for their press release pertaining to this project.

Client: PHI (Paraprofessional Healthcare Institute), nonprofit organization located in Bronx, NY, that advocates for better pay and health insurance on behalf of the nation’s more than 3 million Home Health Aides, Nurses Aides, Certified Nursing Assistants and other medical paraprofessionals.

Services: PR consultation, media relations outreach, editorial writing & placement, social media/blogger outreach.

Success in high-profile daily newspapers and key medical trade media outlets

• Long-Term Living Online: This key medical trade media outlet, formerly Nursing Homes Long-Term Care Management, focuses on issues pertaining to the long-term care industry. The outlet did an exclusive interview with PHI President Steven Dawson on the Institute of Medicine Report and what that report meant to the future of healthcare for older Americans and implications for direct-care workers. During the interview, Dawson was able to articulate PHI’s comprehensive set of recommendations as to how to improve the direct-care workforce and translate the IOM report’s findings into action.
• Long-Term Living Online: Here, LTL ran the story of a PHI-sponsored initiative in VT, in cooperation with the VT Legislature, to study a looming healthcare crisis in the state where a severe shortage of direct-care workers may significantly affect the quality of care for older Americans and people with disabilities.
• Long-Term Living Online: LTL ran an exclusive two-part story based upon PHI’s OPEN program to help direct-care workers in Michigan to both keep their jobs and advance their careers. As part of the story, the online outlet conducted numerous interviews with PHI staff members and as well as other PHI partner organizations and their staffers. The OPEN program received thorough coverage as a result of the two-part story that ran over the course of two weeks.
• McKnight’s Long-Term Care News— A major news source in the LTC industry, McKnight’s did a story on resident bathing in long-term care facilities and they included and quoted widely, a PHI specialist for the story.
• Times-Argus, Montpelier, VT— The VT daily did a thorough story on the VT Legislative Study of the Direct-Care Workforce, interviewing PHI reps in VT for the story.
• St. Alban’s Messenger, St. Albans, VT— The messenger did an excellent story on the VT Legislative Study, tapping state lawmakers and again quoting PHI local staffers.
• Brattleboro Reformer, Brattleboro, VT— The Reformer also covered the story well, tapping local groups as well as PHI local staffers.
• Bennington Banner, Bennington, VT— The Banner followed the other papers with their own story on the legislative study, again quoting local PHI reps.
• Pittsburgh Post-Gazette: Youngworth helped to write/edit and place this PHI letter-to-the-editor in the Post-Gazette on the importance of providing funds for direct-care workers as part of Gov. Ed Rendell’s upcoming PA budget. The letter was signed by PHI’s PA campaign coordinator.

Invaluable Result: In all, Youngworth helped to further bolster national and regional awareness and visibility for PHI issues, specifically regarding the needs of direct-care workers for better pay and health insurance. To date, the coverage garnered has helped PHI to both establish significant media and policy advocate contacts, thus helping the organization to further its national agenda on behalf of the nation’s more than 3 million member direct-care workforce.

Article in Bulldog Reporter's Daily Dog
"PHI Retains Youngworth Public Relations"

Article in Jack O'Dwyer's PR Newsletter
"PHI Retains Youngworth Public Relations"

Client: What A Pair (Breast Cancer Charity Event/Fundraiser)

Services: PR/Media Relations Consulting

Television Entertainment News Broadcast Success

• Entertainment Tonight: Featured the charity in a nearly 3 minute segment previewing the charity’s musical show event, including A List Celeb, Marg Helgenberger television singing debut. The segment was highly promoted days leading up to the broadcast, and during the show as well.
• Additional Entertainment Tonight: Revised and reran the popular segment again later in the month.

Broadcast Result: The charity show sold out for the first time in it’s history, and exceeded the fundraising goal.

Client: Aid Still Required (Darfur Charity)

Services: PR/Media Relations Consulting

Television News Broadcast Success

• ABC News: ABC News Now, featured the founder, Hunter Payne, along with the charity’s ambassador, NBA athlete Ira Nubile. The two were interviewed in a long form segment about the Aid Still Required work to help the survivors in Darfur.
• Additional ABC News Internet: ABCNews.com posted and distributed the video segment on it’s website and linked to the charity website.

Broadcast Result: The charity website has increased traffic, and the segment is being used in presentations for fund raising.