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YPR not only keeps track of your brand and message points in the media, we carefully measure the impact of our public relations programs on brand awareness and brand equity. Insightful measurement starts with effective monitoring. We monitor over 50 million blogs and more than 50,000 web forums and online media, in addition to all of the traditional media. YPR goes beyond the standard Advertising Value Equivalency (AVE) to merge crucial story and media factors together, and then assigns a single value to each story. Story scores are based on factors that you deem valuable such as editorial tone, delivery of key messages, prominence of mention, type of story, inclusion of spokes-persons, importance of reporter, and inclusion of photos or other graphics. Each item also receives a media score determined by the importance of the outlet in which the story circulates. This system provides the ability to compare using a numerical score from month to month and year to year.
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